Case Study
Rhino Concrete NC
A concrete contractor in Charlotte with a genuinely strong reputation — hundreds of 5-star reviews and a 5.0 average — and no website that showed it. The build put that proof in front of the quote form instead of below it.
Visit the live site ↗
What was built
Concrete is a considered purchase with a real minimum, and the site states that minimum openly on the quote form rather than hiding it. So the page is not trying to close anyone. It is trying to get a qualified quote request, and everything on it is arranged around that one action.
Proof before the ask
The hero leads with “Charlotte’s #1 Rated Concrete Contractor” and the 5.0 rating sits immediately underneath, above the fold, next to the first quote form. A homeowner deciding who to let pour their driveway is buying trust before they are buying concrete, and that number is the strongest thing the business has. It does not get buried in a testimonials section halfway down.
A page structure that matches how people shop
Five services — driveways, patios, stamped concrete, concrete repair, sidewalks and walkways — each with its own before/after slider. Before and after is the only format that makes sense for this trade: the product is a physical transformation, and a slider shows it in one gesture without a paragraph of explanation.
Two galleries doing different jobs
An Instagram reel gallery and a separate finished-jobs portfolio. The reels prove the business is active right now; the portfolio proves range. Those are different objections and they get answered separately rather than collapsed into one grid.
Quote capture on every screen
Two full quote forms — name, email, city, phone — plus a tap-to-call number in the header, in the body and in the footer. Contractors get a large share of their work from someone who has already decided and just wants to talk to a human, so the phone number is never more than a thumb away. The stats bar (500+ projects, 5★ average, 10+ years, 100% satisfaction) and a service-area map handle the last two questions a local buyer asks: have you done this before and do you come to me.
What the client said
Client clip
★★★★★“He handled everything — design, copy, launch — and kept us in the loop the whole time. Worth every penny.”
Want one like this?
Website, video and reviews — everything included for $497/month, live in about a week.
See if it’s a fitNo setup fee · no contract · cancel anytime